Almost two thirds of Google searches result in zero clicks, usually for the simple reason that the search engine’s results page holds the answers to many user queries.
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In 65% of cases, Google searches result in no clicks at all. This is particularly glaring on mobile devices, where less than 23% of searches lead to a click on one of the links proposed by Google.
This can be explained by the fact that Google now has the answer to virtually everything – or so it seems – whether it’s the weather forecast, the definition of a word or an expression, a currency conversion or a translation. And when it comes to general knowledge, answers are often displayed in a dedicated Wikipedia box at the top of the search results page. So for users, it’s now become a reflex to ask Google the answer to any question at all.
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It also means that being ranked highly in Google search results is no guarantee of strong web traffic, especially if the title and description of a page already answer users’ questions.
This data was compiled by SimilarWeb and processed by SparkToro, from a panel of over 100 million users worldwide. – AFP Relaxnews-The Star