Kuala Lumpur, Malaysia , August 15, 2024 (TheCapitalPost)– The Malaysia Media Specialist Association (MSA) is gearing up for one of its most exciting events of the year: the MSA Festival and Awards 2024. Scheduled for August 23, 2024, at the Sheraton Hotel in Petaling Jaya, this premier event promises to bring together over 1,000 key players from the marketing, communications, and media sectors, including clients, media professionals, technology partners, and sponsors.
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Celebrating over two decades of excellence, the MSA has been a pivotal force in the media communication industry, fostering unity and progress. Sheila Shanmugam, the newly elected President of MSA and Organising Chairperson and Jury Chair of the MSA Awards 2024, highlights the significance of this year’s event amidst a rapidly evolving media landscape.
“With the media landscape undergoing seismic shifts driven by technology, changing consumer behavior, and global events, our industry stands at a crossroads,” Shanmugam noted. “The future of media isn’t predetermined; it’s an unwritten narrative awaiting our collective bravery. This year’s festival and awards serve not only to honor excellence but to challenge intellects and act as a launchpad for the future.”
The theme for this year’s festival, “Charting New Horizons,” is a call to embrace the transformative journey of the media and communication industry. Shanmugam emphasized the role of MSA members as pioneers and futurists, driving innovation and excellence. “The MSA Festival and Awards 2024 embodies our commitment to fostering a culture of innovation and excellence. It’s a testament to the collaborative spirit that propels our industry forward,” she added.
Attendees can look forward to an extraordinary lineup of panel speakers, including the keynote address by Dr. William Tan, the “Singapore Paralympic Superman,” who will share his remarkable journey of resilience and triumph. His talk will align with the festival’s theme by inspiring attendees to embrace innovation and explore uncharted territories.
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Other notable speakers include Albern Murthy, CEO of CelcomDigi, who will discuss the convergence of technologies and its impact on marketing and media. Khairy Jamaludin and Shahril Hamdan from Keluar Sekejap will address the future of media communications, highlighting trends and challenges. Additionally, Khairul Aming from khairulamingbrand will engage in a candid discussion about the evolving role of influencers.
The day will culminate in a spectacular Awards Night, celebrating media excellence with 163 finalists competing in various categories. This event will recognize outstanding work and individuals, with awards including the coveted Grand Prix trophy for the best entry, the Agency of the Year title, and the Advertiser of the Year honor. For a complete list of categories, finalists, and guidelines, visit MSA Awards.
The MSA Festival and Awards 2024 is proudly supported by a host of generous sponsors, including Gushcloud, GrabAds, Redberry, MGID, Omnia, FMT, All Unite, Google, Hivestack, Seni Jaya, and Billups. Their support is crucial to the success of this event.
Join MSA on August 23 for a day of enlightenment, connection, and celebration. Together, we will chart new horizons and shape the future of media with creativity, innovation, and collaboration. For more details and to stay updated on the festival, visit MSA Festival.
-TheCapitalPost